Most consumers recognize the ENERGY STAR brand when buying appliances. For three decades, the United States Environmental Protection Agency program has worked and encouraged manufacturers to create more efficient products.
Appliances affixed with the ENERGY STAR seal of certification find recognition with more than 90% of consumers. Merchants sold more than 300 million products with ENERGY STAR certification, with $100 billion of value in 2018. For energy-conscious consumers, the certificate offers differentiation from other competitors, a way to buy the best and most efficient refrigerator or dishwasher.