What Does It Take to Choose Zero Energy?

RMI looked at single-family home sales in four cities: Houston, Atlanta, Baltimore, and Chicago, representing International Energy Code Climate Zones  2, 3, 4, and 5, where 90% of new American homes are being built. It is important to note that the study does not include costs of building ZE and ZER homes in the more drastic—meaning very hot and cold—climate zones 1, 6, 7, and 8.

In these four urban markets, researchers investigated why consumers might choose to buy a ZE or ZER home over a less expensive, less energy efficient one. Their study reveals that when four particular "cost thresholds" (meaning price increases consumers will find acceptable) have been achieved, decision-makers are more likely to buy ZE or ZER homes.

The Four Homeowner "Cost Thresholds"

1. First, the mortgage threshold is the easiest to convince a consumer to cross. Consumers will opt for ZE or ZER if the monthly mortgage payment increase for a high energy efficiency home is less than or equal to monthly energy bill savings.
2. The resale threshold is reached when a consumer stands to gain net energy savings over the typical 12-year duration of owning a home.
3. A third test is the "consumer willingness to pay threshold." It compares the increase in cost to build a ZE or ZER home with what customers have stated they're willing to pay for the highest energy efficiency. Research indicates a majority will pay 4% extra for a ZE home.
4. The final cost threshold discussed in the report is called the first cost threshold, and it is the most desirable but hardest for the market to achieve. This threshold is crossed or achieved when a ZE or ZER home costs the same as a standard energy code-compliant home.

It turns out that in Houston, Atlanta, Baltimore, and Chicago, ZER homes are consistently less expensive than the mortgage, resale, and willingness to pay thresholds. In addition, they come close to meeting the first cost threshold. The going is a little rougher for ZE homes: they pass the mortgage threshold and are close to crossing the resale threshold, but fail the final two.

RMI researchers are hopeful that the cost of ZE and ZER homes will eventually achieve cost-parity with standard homes. This process could be accelerated, they say, with local incentives like reduced-cost or rebated appliances and smart thermostats. If concessions like third party solar Power Purchase Agreements (PPAs) or solar leases were to become available, the RMI researchers suggest, ZE cost parity might become a reality even sooner. Solar PPAs are financial agreements between a developer and a purchaser. In these agreements, the developer sets up the design, permitting, financing, and installing of a solar energy system on a customer's property. There is no little or no cost to the customer, but the developer receives the income from the system. Solar leases are agreements where, instead of paying for a solar system, consumers pay a fixed monthly rate for the electricity the solar panels generate.  

How Builders and Politicians Can Help

RMI researchers say builders have to keep themselves current on extreme energy-efficient systems to build ZE and ZER homes to push consumers toward purchase. These systems include heat pump HVAC; ENERGY STAR-certified LED lighting and appliances, heat pump water heaters, efficient building envelopes like triple-pane windows and high-grade insulation, and solar-ready roofing. Builders face difficult choices for some of these, depending on the climate in which a home is built. RMI researchers say that when a builder can reduce the internal load of a PV home, it becomes less expensive to purchase and install the solar energy system needed to achieve ZE. Solar PV, they say, "represents the most significant opportunity for future cost savings."

Another difficulty facing builders, the RMI researchers say, is the lack of appropriately trained subcontractors and labor. Builders may have to cultivate new relationships with sustainably-minded subcontractors and push legislative bodies to support technical education programs in community colleges as well as for continuing education for laborers already in the field. Government agencies can be encouraged to train home appraisers and real estate agents in the newest energy efficiencies, and particularly to support home energy disclosures in real estate listings.

Now Is the Time

To any reader considering the "leap" to a ZE or ZER home: the time (and prices) are here, especially for ZER. Make your super energy-efficient home a dream come true. It'll do a world of good for you - and for all of us.