What is the Circular Economy? Chip[s] Board® Potato Peel Products
Last Updated: Mar 20, 2025What is the circular economy? As the sustainable building movement gains steam, more and more companies are beginning to develop innovative home improvement products that are manufactured in a more sustainable fashion. Recycling and salvaging used products into beautiful, vintage home products, for example, is an industry in and of itself. However, the thought of recycling old food scraps into high-performance interior design elements might seem like a bit of a stretch.
In the recent book on practical solutions to reverse global climate warming titled Drawdown, food waste is identified as one of the biggest greenhouse gas emitters. In fact, reducing food waste could potentially lead to over 70 gigatons of carbon dioxide reduction. While eating the food on your plate is one easy way to cut back on food waste, what about those banana peels, apple cores, and potato skins that you wouldn’t normally eat? Is that waste?
One innovative company, Chip[s] Board® has addressed this issue and recently begun manufacturing different types of household materials for interior design—from industrial potato waste.
Table of Contents
- What is the Circular Economy and How Does it Pertain to the Sustainable Home Industry?
- What is the Chip[s] Board® Company?
- Chip[s] Board® Products
- Sustainability Benefits
What is the Chip[s] Board® Company?
Founded by Rowan Minkley and Robert Nicoll, the Chip[s] Board® Company is based out of the United Kingdom and is working to create a sustainable alternative to medium density fiberboard (MDF), a common interior household product that comes with several environmental problems, identified below.
According to their website, the Chip[s] Board® Company team’s “philosophy is that a circular economy in waste (byproduct) management and material production will create a new sustainable model, utilizing the abundant resources we currently have rather than continually processing virgin materials.”
According to Rob Nicoll, CPO & co-founder, "materials often need to have short lives, so our vision is to create materials that work with the cycles of nature, not against it."
Instead of cutting down virgin forest to plant fast-growing monoculture stands of timber to have a steady source of wood pulp for the construction and lumber industries—which reduces wildlife habitat, among other things—the Chip[s] Board® Company has found that potato waste can be transformed into a recycled, useful, durable, and beautiful product that mimics composite wood products such as medium density fiberboard.
The Chip[s] Board® team has teamed up with McCain, one of the largest potato producers in the UK, who provides the company with a steady stream of raw materials (potato waste) for material production. Currently, they are in the process of designing and creating several innovative and sustainable circular economy materials using potato waste, including lampshades and milk stools.
Unlike certain biofuels that have come under scrutiny for utilizing large amounts of land and edible food to create fuel, such as ethanol, to power, the cars, the Chip[s] Board® Company does not utilize any edible potato chips in their products. Rather, they rely on non-food-grade industrial potato waste for the manufacture of their products.
Tobias Roberts
Tobias runs an agroecology farm and a natural building collective in the mountains of El Salvador. He specializes in earthen construction methods and uses permaculture design methods to integrate structures into the sustainability of the landscape.
