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Why is the Declare Label Needed?

Our great grandparents most likely had a personal connection to the farmer who sold them their food and the lumberyard manager who sold them the 2x4s for their home. That proximity allowed for a certain sense of transparency in how products were produced, marketed, and eventually sold. If a local lumberyard was clear-cutting a forest next to an important spring that provided water to the community, consumers could react both through boycotting that lumberyard and through direct action to make sure that the effects of their purchases were ethical, fair, and sustainable. However, when taking a walk through Home Depot today, it can be close to impossible to know where a product comes from, who produced it, under what conditions, and the environmental effects associated with that product's production.

The same can be said for walking through the aisles of a supermarket. As the industrial food system came to dominate the food that the vast majority of Americans put on their tables, people understandably wanted to know what they were consuming to make educated health decisions. To address this, in 1990, the U.S. government passed the Nutrition Labeling and Education Act of 1990 (NLEA), which according to the FDA, “provides FDA with specific authority to require nutrition labeling of most foods regulated by the Agency; and to require that all nutrient content claims (i.e., 'high fiber,' 'low fat,' etc.) and health claims be consistent with agency regulations.”

The same educational nutrition label that lets consumers know what they are consuming isn’t available on other commonly purchased products. In the case of the building materials marketplace, the Declare Label is a unique and pioneering program that seeks to increase access to information and knowledge regarding what is in the products we purchase for our homes.

1. Where does the product come from?

This transparent information essentially allows homeowners, architects, and builders to make an educated decision regarding the products they purchase or specify for the home. Rise has written extensively about how the embodied energy footprint is an important (though often overlooked) element of home sustainability. By clearly answering this first question, a homeowner can diligently opt for products manufactured closer to their homes. Purchasing ceramic tile flooring made in China, for example, will come with a much higher embodied energy footprint (due to the transportation requirements) than tile flooring made at a plant the next state over.

2. What is the product made of?

The second question related to the individual components of building material is often a bit trickier. Due to the long and complex supply lines of some types of building materials, many manufacturers might find it hard to know with certainty what types of chemicals make up the products they bring to market. At first, the Declare Label focused on determining whether or not a certain product containing any of their “Red List chemical ingredients” which have been shown to pollute the environment, bio-accumulate up the food chain until they reach toxic concentrations, and cause harm to construction and factory workers.

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How Do Homeowner Use the Declare Label?

The good news is that the Declare label database is free to use for anyone who has internet access. The more challenging piece is finding the right product for your home, as the database contains many commercial building products. But it is still useful: to get started, search for the building material in question. For example, a search for “drywall” returns results of several different manufacturers, each with its own product label for ingredients. A search for “kitchen” will show you several different options for countertops. You can also search by the manufacturer to see if their products are listed. No matter the product or manufacturer, to be safe, you’ll want to look for products labeled “Red-List Free.”

Bottom line

The Declare Label fills an important void in the wide range of sustainable building certification programs by offering consumers easy to read and understand the label associated with individual products. This increased access to important health and environment-related information will allow homeowners, architects, and designers to continue to make more educated consumer decisions for their home building and renovation projects.

Tobias Roberts

Rise Writer

Expert. Practical. Sustainable.

Article by

Tobias Roberts

Tobias runs an agroecology farm and a natural building collective in the mountains of El Salvador. He specializes in earthen construction methods and uses permaculture design methods to integrate structures into the sustainability of the landscape.

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